In the age of social media, influencers have become powerful voices that can shape conversations and promote positive change. I recently had the privilege of sitting down with the inspiring Isha Deb Chakraborty, known as @dcurvyartist on Instagram, whose journey as an influencer is a testament to the transformative impact of self-love, body positivity, and inclusivity.
Isha's decision to become an influencer was driven by a deep-seated desire to create a space where everyone, regardless of size or background, could embrace their unique beauty. "I wanted to use my platform to promote body positivity and inclusivity," she told me during our interview. "As a plus-size digital creator and makeup artist, I saw a need for representation and wanted to empower others to embrace their beauty and uniqueness."
Her upbringing and cultural background have played a pivotal role in shaping her approach to her work. Hailing from a rich cultural heritage in India, Isha shared how it influenced her content creation. "I've learned to appreciate the diversity of beauty and fashion," she explained. "This has influenced my content to celebrate different styles and beauty standards."
The heart of Isha's content lies in her creative process, which is a blend of personal experiences, trends, and addressing common beauty concerns. "I start by brainstorming concepts, researching, and planning the content's structure," she described. "Then, I add my unique perspective to make it relatable and engaging."
Balancing authenticity with relatability is a challenge that every influencer faces, and Isha has mastered it seamlessly. "It's essential to strike a balance between authenticity and relatability," she emphasized. "I incorporate elements of my culture in my content while ensuring that the message is universally appealing. This way, I can connect with my core audience while also reaching a broader demographic."
Isha's role models include those who champion body positivity and inclusivity, with Ashley Graham standing out as a prominent figure. "They inspire me to continue advocating for self-expression and self-love through my work," she revealed.
But the journey hasn't been without its hurdles. Isha shared one of the major challenges she's faced as an influencer: dealing with online negativity and body-shaming. To overcome these obstacles, she has focused on the positive impact she has on her followers and surrounded herself with a supportive community. She also practices self-care to maintain her mental well-being.
One of Isha's most memorable collaborations was with the brand Wearvega, which shares her values of inclusivity. Through this project, she learned the importance of aligning with brands that resonate with her mission, as it leads to more meaningful and impactful partnerships.
For aspiring influencers just starting out, Isha offers valuable advice. "My advice would be to stay true to yourself, be consistent, and never underestimate the power of your unique perspective," she urged. "Focus on your message and the positive impact you can make on your audience."
As for the impact she hopes to achieve through her work, Isha's aspirations are nothing short of remarkable. "I aspire to leave a legacy of empowerment, self-love, and inclusivity," she shared. "I want to be remembered as someone who made a positive change in the beauty and fashion industry, encouraging everyone to embrace their unique beauty and self-worth."
In a world where self-acceptance and inclusivity are increasingly important, influencers like Isha Deb Chakraborty are making waves by spreading messages of empowerment and love. Her journey is a testament to the power of authenticity, resilience, and the ability to inspire positive change.